What are the demographic and financial profiles of clients who subscribe to a term deposit compared to those who do not?

Key Findings

  • Age: 51-60 age group shows highest subscription rates (14.6%)
  • Education: Tertiary education leads with 15.0% subscription rate
  • Jobs: Students (28.7%) and retirees (22.8%) have highest subscription rates
  • Balance: Average account balance peaks at €2,678 for ages 60+
How does the strategy of the campaign correlate with success rate of subscriptions?
Day of Contact
days yes no percent
1-7 1,233 8,565 12.58%
8-14 1,377 9,065 13.19%
15-21 1,349 12,551 9.71%
22-30 1,284 9,144 12.31%
Month of Contact
month yes no percent
jan 142 1,261 10.12%
feb 441 2,208 16.65%
mar 248 229 51.99%
apr 577 2,355 19.68%
may 925 12,841 6.72%
jun 546 4,795 10.22%
jul 627 6,268 9.09%
aug 688 5,559 11.01%
sep 269 310 46.46%
oct 323 415 43.77%
nov 403 3,567 10.15%
dec 100 114 46.73%
Number of Contacts
contacts yes no percent
1-10 5,242 38,773 11.91%
11-20 43 909 4.52%
21-30 3 182 1.62%
31-40 1 45 2.17%
41-50 0 9 0.00%
51-60 0 3 0.00%
61-70 0 1 0.00%
To what extent does a client’s current loans affect their likelihood of subscribing for the current campaign?
To what extent does a client’s past interaction with the bank affect their likelihood of subscribing for the current campaign?
  • Linear Regression Model
  • Performance Metrics:
    • MAE: 0.1684
    • MSE: 0.0764
    • R^2 Score: 0.2802
  • Gradient Boosting Classifier
  • Performance Metrics:
    • F1 Score: 0.36
    • Precision: 0.61
    • Recall: 0.25
    • Accuracy: 0.89
  • Duration Only Classifier
  • Performance Metrics:
    • F1 Score: 0.26
    • Precision: 0.54
    • Recall: 0.17
    • Accuracy: 0.88